Today, Cricket South Africa (CSA) has announced Crunchyroll, a global leader in anime, as the Associate Team Sponsor to the Proteas Men’s series in India, taking place from 14 November to 19 December. As part of the partnership, Crunchyroll’s branding will prominently feature on the Proteas Men’s team jerseys across all formats: Test, One Day International (ODI), and Twenty20 (T20).
Key Details of the Crunchyroll-Cricket South Africa Partnership
The Crunchyroll cricket sponsorship includes several key elements:
Sponsorship Type: Associate Team Sponsor
Team: South Africa Proteas Men’s Cricket Team
Duration: November 14 – December 19, 2024
Series: South Africa tour of India
Formats Covered: Test, ODI (One Day International), and T20
Branding Placement: Proteas team jerseys across all formats
Markets: Primary focus on India and South Africa
This marks a significant expansion of Crunchyroll’s global sports presence and brings the brand onto one of cricket’s biggest international stages. This partnership marks another expansion of Crunchyroll’s growing association with global sports. Anime and cricket both ignite passionate fandoms rooted in emotion, drama, and unforgettable storytelling. Together, they form a connection that transcends geography, uniting fans across India, South Africa, and beyond.
CSA Chief Executive Officer, Pholetsi Moseki, said, “CSA takes pride in welcoming Crunchyroll as the official team sponsor for the upcoming India Series. With anime becoming one of the world’s most dominant entertainment forces, soon to have over a billion viewers, we see this partnership as a celebration of shared values and a drive to connect with global audiences.”
Kartik Gandhi, Senior Vice President, Growth & Planning at Crunchyroll, said, “We’re thrilled to partner with Cricket South Africa for this exciting series with India. Cricket and anime both capture the intensity of competition and the joy of shared fandom. This partnership strengthens our ongoing focus on bringing together the worlds of sports and anime — combining the spirit of anime with cricket across two dynamic markets with growing anime fandoms: India and South Africa
About Cricket South Africa
Cricket South Africa (CSA), an affiliate of the South African Sports Confederation and Olympic Committee (SASCOC) and a full member of the International Cricket Council (ICC), is the national governing body for the sport of cricket in South Africa and administers all aspects of South African cricket, men and women, both in the professional and amateur spheres.
About Crunchyroll
Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.
Source: Press Release
